Tip Tuesday! Are clueless execs killing the effectiveness of your employee benefits?

By Tim Gould

In order for employee benefits to serve as effective recruiting and retention tools, upper management must understand what workers really want. And when that doesn’t happen it hurts companies in a number of ways.

Benefits aren’t cheap, which means that you want to be devoting your attention to the ones that will provide the biggest payoff, both in ROI and employee engagement.

But there’s new evidence that what your financial honchos believe to be the most coveted benefits today aren’t. Just ask employees.

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