Healthcare reform is changing the landscape of employer based health plans. As plans become increasingly consumer based, workers are left with questions that will go unanswered unless benefits communication adapts to the new paradigm. As Jennifer Benz, founder and chief strategist of Benz Communications, an HR and benefits communication strategy boutique, puts it, “Clearly, the era of ‘we’ll take care of everything for you’ is over and ‘we’ll help you find your way’ is here to stay.” Consider these tips on how to engage and educate your employees when open enrollment 2012 rolls around, and beyond.
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