Thursday, January 14, 2016

Using social media for recruiting continues to grow: Survey

by Tim Gould



Social media has become a fact of life in many companies’ recruiting — and screening — process. 


Latest evidence: Over one-third of companies have disqualified a job candidate in the past year because of concerns about information found on public social media or an online search, according to a recent Society for Human Resource Management (SHRM) survey.

Candidates were disqualified for illegal activity and discrepancies with job applications, among other reasons. However, two out of five organizations (39%) also allowed those candidates to explain any concerning information, an increase of 13 percentage points compared to 2011.

“Social media is another way recruiters verify applicants’ employment history and ensure that they are still viable applicants,” said Evren Esen, director of survey programs at SHRM. “Social media is here to stay, so employers and employees are utilizing it in various ways throughout the job search process.”


Recruiting passive job candidates remains the top reason that organizations use social media for recruitment. Currently, 84% of organizations use social media to recruit and 9% plan to use it.

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